For purposes with this content analysis, intercourse ended up being thought as any depiction of sexual intercourse

For purposes with this content analysis, intercourse ended up being thought as any depiction of sexual intercourse

Only a few product which was taped had been coded. As our focus ended up being on scripted development, we excluded day-to-day news broadcasts, game shows, sports programs and occasions, and paid development, in addition to all kinds of commercials along with other promotions ( ag e.g., teasers for system programs). Although music videos had been taped, these were coded and analyzed individually because of their unique traits and tend to be maybe not reported right right right here. The analyses delivered in this paper, but, do are the video that is nonmusic from cable music entertainment channels including talk shows, variety/comedy shows, and truth programs. In addition, demonstrates that had been incomplete simply because they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats were eradicated through the test.

The sample that is final the 2001 2002 period contained 1,276 unique system episodes, whereas the ultimate test for the 2002 2003 period included 1,439 unique system episodes. The test for the 2nd content analysis ended up being significantly bigger than initial year’s test that we had three episodes of each nonsyndicated series as we made a concerted effort in year 2 to ensure. Despite strict adherence to your sampling plan, extra taping had been needed whenever, for instance, brand brand new programs joined the autumn lineup after the beginning of the new season to replace for cancelled programs or whenever time and time slot for a string had been changed.


The codebook for the bigger research had been cam sex chat based considerably regarding the factors manufactured by Kunkel and peers (1999, 2001, 2003) within their content analyses conducted for the Kaiser Family Foundation. We created extra products, including those on same sex intimate behavior and sexual talk associated with nonheterosexuals. As opposed to Kunkel and peers, who used the scene given that unit that is primary of, our content analyses involved coding for intimate content in 2 moment periods of system time. Because scenes differ significantly in total and, hence, usually do not offer a consistent device of measure to make evaluations across programs, we utilized a coding that is standard centered on time. Coding news programming in designated time periods has been utilized often by other scientists conducting content analyses across different system genres including films, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes for this content analysis, intercourse had been understood to be any depiction of sexual intercourse, intimately suggestive behavior, or any mention sex or sexual intercourse. To be conservative and prevent overcoding content that is sexual communications about intercourse were differentiated from nonsexual communications linked to love and relationships, that have been perhaps perhaps not coded. For instance, a declaration such as “i enjoy my boyfriend” wouldn’t be coded whereas a declaration such as “I made like to my boyfriend” is coded.

Exact Same intercourse intimate behavior

Every 2 moment period that were coded as containing one or more kind of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, as well as other intimate behavior 2 has also been evaluated when it comes to existence of exact exact same intercourse sexual behavior. With this product, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted within the period happened between a couple of this sex that is same.

Speak about nonheterosexual intimate problems

Each 2 minute period that was indeed coded as containing one or more example of talk through the intimate talk groups found in the primary coding task ( e.g., responses about own/others’ intimate actions or passions, speak about sexual activity which have currently occurred, mention sex crimes) has also been coded for whether some of the intimate talk associated with nonheterosexuals. Because of this product, programmers once once again utilized a yes/no response format to point whether some of the talk that is sexual the intimate passions or issues of nonheterosexual people. Frequently, such remarks linked to gays and lesbians, although occasionally these were associated with bisexuals.

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